To be a voice and platform for a new generation of people in Thai society who are looking to differentiate themselves from their predecessors. We propose to do so by providing unique perspectives on relevant and authentic content that reflects the lifestyle and interests of our readers, while at the same time provoking and driving dialogue in fashion, society, lifestyle, art, beauty, grooming, watches, jewellery, design, cinema, music, technology, politics and travel amongst a myriad of other compelling matters. All in all, offering a dynamic outlook on life through the lens of contemporary culture.